social media momsSurveys and data on moms and social media have flooded the Internet in the past few years. While this data continues to flow quite freely, brand marketers and agencies can’t turn a blind eye to all this valuable information. Moms make up one of the largest, and most active, user groups of social media, and as they make 85% of household decisions, social media proves to be one of the best ways for brands to reach this audience.

Here are some of the stats on moms and social media from the past year or so that you’ll want to write down:

1. Mothers are 20% more likely than the general population to use social media. (Marketing Charts)

2. More than eight in 10 of women use social networking sites at least once per month. (eMarketer)

moms and social media

3. 86% of American women have a social media account/profile with 2.2 accounts on average. (MediaPost)

4. Women spend an average of 12 hours per week using social media (nearly 2 hours/day). (MediaPost)

5. 50% of all moms actively participating in social media access platforms from mobile devices. (Nielsen)

6. 81% Facebook is by far the most prevalent social media account. (MediaPost)

7. Moms are 61% more likely to visit Pinterest than the average American. (Nielsen)

moms and pinterest

8. 73% of American moms use Facebook regularly. (ChicagoNow)

9. Moms are most active on Twitter between noon and 3pm. (MediaPost)

10. 59% of moms with young kids say they purchased something because a brand posted a coupon or other offer on a social network. (Marketing Charts)

brand recommendations social media

11. 32% of moms made a purchase after seeing a photo of the item on Pinterest. (Marketing Charts)

12. Of moms who visit social media daily, 55% of them say they made a purchase because of a recommendation from a personal review blog. (TheNextWeb)

13. 77% of moms follow at least one brand on social media. 23% follow 10 or more brands.(MarketingCharts)

Can’t get enough facts and figures on moms? Download our white paper, Moms & Digital: 20 Stats About Tech-Loving Mamas.

Posted by Katie Petrillo


moms and social media