The Punchbowl Trends Blog

Marketing insights from the leading celebrations site for moms

Are You Thinking About Developing An App?

April 04, 2013 · in Content Marketing

Earlier this week, we released a new white paper on the popularity of tablets, especially among moms, and yesterday I pulled together 15 of the most impressive stats and numbers to back up this rapidly growing trend. 

We all know that moms love tablets – for browsing products, looking up information, making purchases, etc. The next step for marketers is what do we do with all this information on tablets? How do the behaviors of moms on tablets affect our brands?

One response is to think about developing an app. We went through this process at Punchbowl and it’s certainly not an easy task. From understanding exactly how moms will use your app to allocating resources to maintaining the technology, there is plenty to mull over before committing to an app. I identified the biggest sticking points around app development in Four Things To Consider Before Developing an App, my latest guest post with Lipstick Economy. Check it out and let me know what you think