The Punchbowl Trends Blog
Marketing insights from the leading celebrations site for moms
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Navigating the Celebrations Industry: An Infographic
June 02, 2014 · in CelebrationsThe celebrations industry is a huge $38 billion market, which can be hard for brands to navigate. For brands to increase revenue, they must understand the party planning timeline from a host’s perspective. When do they shop for snacks? How early do they send invitations? This infographic breaks down the process into simpler terms, and includes several key touchpoints.
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10 Sweet Stats About Easter and the Candy Industry
April 08, 2014 · in CelebrationsEaster is forever tied to the candy industry – one look at the average American Easter basket is proof alone. Americans spend a massive amount on candy each year – on average, over $29 billion, which is good news for brands in the celebrations industry.
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Kids’ Birthday Parties Are Big Business For Brands
March 19, 2014 · in CelebrationsKids’ birthday parties are a booming business, whether they’re held at home or at a popular venue. Brands have much to offer both party hosts and party guests, from creative favors to fun gifts and beyond.
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5 Fast Facts About Celebrations and What They Mean For Brands
February 28, 2014 · in CelebrationsGet your brand noticed by party hosts as they plan events. First, understand how and when they plan. These facts are valuable to beverage, party snack, and candy brands – and beyond. Brands must stay current on new celebrations trends, as well as learn from established patterns.
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