The Punchbowl Trends Blog

Marketing insights from the leading celebrations site for moms

Category: Advertising
  • Social Media Advertising and the Millennial Mom

    June 24, 2015 · in Advertising

    A decade ago, teenagers used social media to connect with their peers. Today, this same group is part of the Millennial generation – many of whom are moms. So, why is this important to social media marketers?

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  • How CPG Brands Can Reach Hosts and Guests This Summer

    May 19, 2014 · in Advertising

    It’s clear that consumer packaged goods brands are on a targeted mission to reach consumers. Party hosts, especially, are on their radar as summer celebrations begin to ramp up.

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  • 6 Ways to Shape Your Display Advertising Plan

    April 02, 2014 · in Advertising

    Display advertising is everywhere. The average person views 1,700 banner ads a month. According to ComScore, over 5.3 trillion display ads were served to U.S. users in 2012 alone. However, the average banner ad has a 0.1% clickthrough rate. Advertisers may ask themselves, why are more dollars being allocated to display ads if they produce weak results? Especially if your target audience is moms, pay attention to these 6 tips to improve your display advertising.

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  • 5 Misconceptions About Marketing to Moms

    March 26, 2014 · in Advertising

    With over 2 trillion dollars in purchasing power, it’s no wonder that so many companies try to influence moms’ purchase decisions in some way. Yet, some brands market to moms with outdated approaches and incorrectly rely on stereotypes about this target audience.

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