The Punchbowl Trends Blog

Marketing insights from the leading celebrations site for moms

Category: Content Marketing
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    The Merry Business of Holiday Parties

    October 23, 2017 · in Content Marketing

    Holiday parties represent big business for brands.This infographic highlights valuable consumer trends around holiday parties to help brands reach more party hosts and guests at just the right moment to influence holiday purchase decisions.

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    Make Your Brand Irresistible to Moms Through Personalization

    March 24, 2015 · in Content Marketing

    In today’s consumer market, there is an increased demand for personalization of brands’ interactions with moms – as well as the products, services, and content they provide. Consumers, especially moms, expect the best.

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    5 Things Moms Want to Stop Hearing From Brands

    October 15, 2014 · in Content Marketing

    For decades, brands have grouped moms together as a single target audience and have assumed that they all think the same way, feel the same way and go through the same things. In today’s society, this is simply not the case. Moms want to stop being generalized by brands and advertisers, and instead be thought of as having unique perspectives, experiences, likes and dislikes.

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    3 More Back to School Campaigns We Loved

    August 14, 2014 · in Content Marketing

    This year’s “Back to School” season means big business for retailers, but also poses a challenge to top last year’s numbers. How did retailers and brands fight for their share of revenue? Display advertising, social media campaigns, mobile advertising, and television all played big part in their efforts.

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