The Punchbowl Trends Blog

Marketing insights from the leading celebrations site for moms

Category: Content Marketing
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    Make Your Brand Irresistible to Moms Through Personalization

    March 24, 2015 · in Content Marketing

    In today’s consumer market, there is an increased demand for personalization of brands’ interactions with moms – as well as the products, services, and content they provide. Consumers, especially moms, expect the best.

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    5 Things Moms Want to Stop Hearing From Brands

    October 15, 2014 · in Content Marketing

    For decades, brands have grouped moms together as a single target audience and have assumed that they all think the same way, feel the same way and go through the same things. In today’s society, this is simply not the case. Moms want to stop being generalized by brands and advertisers, and instead be thought of as having unique perspectives, experiences, likes and dislikes.

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    3 More Back to School Campaigns We Loved

    August 14, 2014 · in Content Marketing

    This year’s “Back to School” season means big business for retailers, but also poses a challenge to top last year’s numbers. How did retailers and brands fight for their share of revenue? Display advertising, social media campaigns, mobile advertising, and television all played big part in their efforts.

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    The State of Content Marketing: 10 Important Stats

    July 24, 2014 · in Content Marketing

    Relevant, useful content can help brands truly connect with their target audience. Content marketing is a unique tool for marketers, as it can help win over new customers as well as strengthen a sense of brand loyalty among existing ones. But where to begin? It can be daunting to begin a content marketing strategy, regardless of the industry or audience.

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