The Merry Business of Holiday Parties
October 23, 2017 · in
Content Marketing
Holiday parties represent big business for brands across a variety of verticals from CPG and alcohol brands to venues and catering. Consumer spending on holiday parties also extends to decorations, party supplies, and gifts (Secret Santa, anyone?). With the average host set to spend close to $450 on a single holiday party, our team took a look at what party hosts -- and guests -- purchase for holiday parties.
The infographic below highlights valuable consumer trends around holiday parties to help brands reach more party hosts and guests at just the right moment to influence holiday purchase decisions.
Similar Posts
- ► Navigating the Celebrations Industry: An Infographic
- ► Celebrations 101: Everything Brands Need to Know to Generate Revenue
- ► 6 Tips to Help Brands Master Storytelling
- ► 4 Ways Candy Brands Can Stand Out During the Holidays
- ► How to Reach the Digital Mom of 2014
- ► The Importance of Moms and Blogs to Brands
- ► 4 Ways to Spot a Mom-fluencer and How to Win Her Over
- ► How Jewelry Brands Can Reach Party Hosts
- ► 5 Companies Whose Holiday Campaigns Won Us Over
- ► 6 Powerful Examples of Crowdsourcing Content for Moms
- ► Hit the Brand Jackpot: 6 Ways to Run a Successful Contest
- ► Encourage “Me” Time for Moms to Gain Her Favor
- ► 15 Brands That Rock Content Marketing to Moms
- ► Super Bowl Ads That Scored a Touchdown with Moms
- ► Seasonal Marketing: Brands That Always Kill It For Valentine's Day
- ► Social Media’s Impact on Moms’ Shopping Habits
- ► Get Your Beverage Invited: 4 Cocktail Party Trends That Brands Should Know
- ► How to Adapt to the Changing Face of Social Media Marketing
- ► 9 Insightful Stats About How Moms Engage with Email
- ► A Strong Bond: Emotional Marketing and Moms
- ► 5 Fast Facts About Celebrations and What They Mean For Brands
- ► Provide Superior Support and Earn a Customer for Life
- ► Kids’ Birthday Parties Are Big Business For Brands
- ► Content Repurposing: Benefits and Tips for a Successful Strategy
- ► Birthday Party Trends: The Continued Shift From Paper to Digital
- ► How Brands Can Help Moms Put Family First
- ► Money Can’t Buy Everything: 3 Ways That Brands Can Leverage Earned Media
- ► 5 Impressive Brand Blogs and What They’re Doing Right
- ► 3 Reasons Why Top CPG Brands Are Committed to Digital Media
- ► 5 Misconceptions About Marketing to Moms
- ► Moms, Their Social Circles, and Consumer Behavior
- ► 6 Ways to Shape Your Display Advertising Plan
- ► The Art of the Welcome Email
- ► The Fastest Way To Lose Moms’ Loyalty
- ► 10 Sweet Stats About Easter and the Candy Industry
- ► Increase Social Engagement When Quality Trumps Quantity
- ► How Brands Can Give Back, and Why Moms Will Notice
- ► Marketing to the New Mom
- ► Brands, Take Note of These 6 Key Stats About Seasonal Consumer Spending
- ► 3 Rewards Program Tactics That Moms Love
- ► How CPG Brands Can Reach Hosts and Guests This Summer
- ► The What, When, and Where of Moms’ Online Behavior
- ► Digital Is King: 6 Key Stats for Brand Marketers To Know
- ► 3 Social Media Platforms That Drive Ecommerce Traffic
- ► 10 Ways to Target Moms on Twitter
- ► 5 Fast Facts About Moms Who Blog
- ► Brand Loyalty and The Millennial Mom
- ► 3 Tips for Trustworthy Sponsored Content
- ► The State of Content Marketing: 10 Important Stats
- ► 10 Of The Best Mom-Approved Brands On Twitter
- ► 3 More Back to School Campaigns We Loved
- ► 5 Things Moms Want to Stop Hearing From Brands
- ► 5 Winning Tips for a Successful Twitter Contest
- ► 6 Trends That Might Impact Marketing to Moms in 2015
- ► Make Your Brand Irresistible to Moms Through Personalization
- ► Social Media Advertising and the Millennial Mom
- ► 5 Top Facebook Contests for Moms This Year (So Far)
- ► 5 More Brands that Rock Pinterest for Moms
- ► 7 Facts You May Not Know About the Holiday Season
- ► How To Be Real With Moms
- ► What Makes a Great Exclusive Brand Experience for Mom?
- ► 4 Party Trends Beverage Marketers Should Know
- ► The Privacy Battle Between Brands and Moms
- ► Key Traits of a Powerful Consumer: Moms
- ► 6 Ways to Maximize Brand Advocates on Social Media
- ► The Impact of Digital Invites on Kids Birthday Venues
- ► How Brands Can Earn and Keep Moms’ Trust
- ► The Pros and Cons of Online Retailers vs. Brick-and-Mortar Stores
- ► Four Ways Beverage Marketers Can Reach The Celebrations Market
- ► Mix & Mingle: 15 Ways Snack Brands Can Be the Life of the Party
- ► The Deep Dish on Pizza Parties: How To Get Your Brand Invited
- ► Connecting Snack Foods Brands to Celebrations
- ► How Beverage Brands Can Tap Into Female Party Hosts
- ► How Pizza Brands Can Leverage Online Party Planning
- ► 17% of People Snack in the Bathroom
- ► The Role of Candy in the Celebrations Industry
- ► Why Mom Bloggers Are So Valuable to Brands
- ► Five Ways Party Snack Food Brands Can Reach Hosts and Guests This Fall
- ► 10 Stats About Holiday Parties That Brands Should Know
- ► 10 Surprising Stats About Party Snack Foods
- ► Five Back to School Campaigns We Loved
- ► Six Ways to Get Your Snack Brand Invited to the Party
- ► The Sweet Connection Between Candy and Christmas
- ► Symbols: The Saviors of Email Subject Lines?
- ► Make Your Pins Count: A Valentine’s Day Strategy for Brand Marketers
- ► 5 Online Habits of Moms (and What They Mean for Brands)
- ► Why You Shouldn't Ignore "Mini" Holidays
- ► Why Moms and Marketers Love Celebrations
- ► Celebrating International Women’s Day
- ► The Evolution of Celebrations From Paper to Digital
- ► Anatomy of a Celebration: Marketing to Hosts & Guests
- ► Connecting Alcohol Brands to the Celebrations Industry
- ► 20 Stats About Candy and Celebrations
- ► How Brands Can Create Fabulous Content For Moms
- ► 5 Ways CPG Brands Can Engage the Ever-Elusive Millennial
- ► A Jewelry Brand’s Guide to Reaching the Celebrations Industry