The Punchbowl Trends Blog

Marketing insights from the leading celebrations site for moms

Category: Trends
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    5 Ways CPG Brands Can Engage the Ever-Elusive Millennial

    March 17, 2017 · in Trends

    CPG brands sometimes struggle to reach and engage millennials, a generation that grew up with technology in elementary, middle, and high school and feel very comfortable with multiple devices and the newest digital trends. Millennials rely on digital in their everyday life, but are inundated with messaging from brands every day. How can CPG brands effectively reach and engage this generation?

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    6 Trends That Might Impact Marketing to Moms in 2015

    December 09, 2014 · in Trends

    With 2015 fast approaching, it’s time for marketers and brands to think about their game plan for the new year. However, this process is not only about new strategies and new budgets. Mom-focused marketers also need to stay on top of developing industry trends that will keep their brand relevant in a very crowded market.

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    The What, When, and Where of Moms’ Online Behavior

    May 28, 2014 · in Trends

    Across the board, brands target moms in many different ways – including via television, radio, smartphones, tablets and more. It’s important for brands to know which method will be most effective for today’s on-the-go mom.

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    How Brands Can Give Back, and Why Moms Will Notice

    April 24, 2014 · in Trends

    In today’s socially conscious world, moms ask not only “How can this brand improve my daily life?” but also “What is this brand doing to improve the world around me?” When brands align themselves with a meaningful cause, they send a powerful message to moms: We care, and we’re going to do something about it.

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