Industry Overview

Holidays and celebrations are big business. Consumers spend billions on parties, greeting cards, gifts, and other celebration-driven purchases every year. Don’t let your brand miss out on the party. Find out why it’s critical for your brand to reach household decision makers in the celebrations market.


Top three reasons why every brand should dedicate marketing dollars towards the celebrations industry:

  1. 1. Celebrations impact brands across many verticals.

    From retail and gifts to flowers and food/beverage, almost no brand is immune from the impact that holidays and celebrations have on the bottom line. Want your brand served up at the family Christmas party? Catch event planners at the right time.

  2. 2. Consumers spend more for celebrations and holidays.

    When consumers purchase products for holidays, birthdays and other occasions, they buy in larger quantities and spend more. Whether planning a child’s birthday or celebrating a major holiday, consumers open up their wallets for these memorable occasions.

  3. 3. Reach the household decision-maker.

    For most families the household decision maker is the person responsible for planning parties and purchasing gifts. With dedicated targeting, your brand can reach this important consumer at the precise right time as they make buying decisions.