The celebrations industry is a huge $38 billion market, which can be hard for brands to navigate. For brands to increase revenue, they must understand the party planning timeline from a host’s perspective. When do they shop for snacks? How early do they send invitations? This infographic breaks down the process into simpler terms, and includes several key touchpoints. 

Celebrations by the Numbers Infographic

Once brands understand the path party hosts take from initial concept to the day of the event, they can mold their media plans accordingly. To learn more about how brands can be the life of the party, download our free white paper.

 

Posted by Amie Reardon


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