The Punchbowl Trends Blog

Marketing insights from the leading celebrations site for moms

The World of Digital Moms: 101 Stats That Brands Need to Know

November 18, 2013 · in Content Marketing

Moms rely on technology more than the average American. They keep their smartphones by their side at all times, post photos of their kids to social media, and shop for big and small household purchases on their tablets.

Mom is the ultimate Household CEO and many of her actions take place online with technology that didn’t exist 5 or 10 years ago. For moms, technology is a game changer. At Punchbowl, we know how challenging it can be to keep up with how moms utilize these new and changing technologies. There is so much information and data at our disposal, it can be overwhelming to figure out what is useful and what is not.

To make it easier for brands and agencies, we've gathered 101 of the most compelling stats about digital moms. These stats are organized into 9 vibrant and clear infographics, organized by important topics like social media, tablets, eCommerce, and more, to make it easy to consume this valuable information. 

Ultimately, we hope that this data will help agencies and brand marketers gain insight into this important audience — an audience we know well — the digital mom. Get the data today in the new white paper, The World of Digital Moms: 101 Stats That Brands Need to Know

Posted by Katie Petrillo

digital moms