The Punchbowl Trends Blog

Marketing insights from the leading celebrations site for moms

The Importance of Moms and Blogs to Brands

January 15, 2014 · in Content Marketing

brand power moms and blogs

Moms influence much of the blogosphere. They write about the brands they love, read about the latest product reviews, and ultimately make decisions for their household. Mom-focused blogs are more than just a place for storytelling – they shape opinions on what to buy, spark ideas for celebrations, keep moms up-to-date on technology trends, and more.
Even though a blog writer can be very different from a blog reader, one common thread is often motherhood. The number of “mommy blogs” has skyrocketed in the past few years, no doubt due to moms’ wealth of knowledge and down-to-earth perspective. The countless number of blogs written for moms and by moms seems to cover a wide spectrum of topics and trends.
Check out these 11 facts to learn more about the mom blogosphere as a whole:

Moms Who Blog: 

1.    About 1 in 3 bloggers are moms. (Nielsen)

2.    Approximately 3.9 million moms blog in the United States. (eMarketer)

3.    89% of mommy bloggers have kids ages 2-11. (Mashable)

4.    The average mommy blogger is 37 years old. (Mashable)

5.    77% of mom bloggers will only write about products or brands whose reputations they approve
       of. (The Next Web)

6.    With 35% of moms considered bloggers, Salt Lake City UT is the top mommy blogging market.

7.    The average household income of a mommy blogger is $84,000 — $14,000 more than the
       average mom. (Huffington Post)

Moms Who Read Blogs: 

8.    Nearly 4 in 10 online moms read blogs at least once per month in 2012. (eMarketer)

9.    Moms are 27% more likely to visit Blogger and 26% more likely to visit Wordpress. (Cahoots)

10.  55% of active social media moms make purchases because of recommendations from a
       personal review blog. (NPD Group)

11. 40% of online moms 55+ post about products/services on independent sites & blogs.

To learn more about the power of moms and blogs, download the free white paper, “The World of Digital Moms: 101 Stats That Brands Need to Know.”  


Posted by Amie Reardon

digital moms