The Importance of Moms and Blogs to Brands
Moms Who Blog:
1. About 1 in 3 bloggers are moms. (Nielsen)
2. Approximately 3.9 million moms blog in the United States. (eMarketer)
3. 89% of mommy bloggers have kids ages 2-11. (Mashable)
4. The average mommy blogger is 37 years old. (Mashable)
5. 77% of mom bloggers will only write about products or brands whose reputations they approve
of. (The Next Web)
6. With 35% of moms considered bloggers, Salt Lake City UT is the top mommy blogging market.
(Mashable)
7. The average household income of a mommy blogger is $84,000 — $14,000 more than the
average mom. (Huffington Post)
Moms Who Read Blogs:
8. Nearly 4 in 10 online moms read blogs at least once per month in 2012. (eMarketer)
9. Moms are 27% more likely to visit Blogger and 26% more likely to visit Wordpress. (Cahoots)
10. 55% of active social media moms make purchases because of recommendations from a
personal review blog. (NPD Group)
11. 40% of online moms 55+ post about products/services on independent sites & blogs.
(eMarketer)
To learn more about the power of moms and blogs, download the free white paper, “The World of Digital Moms: 101 Stats That Brands Need to Know.”
Posted by Amie Reardon