Which Trends Will Impact Marketing to Moms in 2014?
The holiday season is in full swing and 2014 will be here before you know it. In my most recent Engage:Moms column, I explored some of the most important trends that might impact marketing to moms in 2014. The important questions I asked when looking at these: What's changed throughout 2013? What has stayed the same? How can mom-focused brands stay on top of the market and make the most of these trends?
Some of the most important trends I mentioned in my column included digital brand experiences that exist seamlessly across all devices, a spotlight on entertaining (Pinterest has turned many moms into party hosts!), more dedicated 'me' time for moms, a shift in the Household CEO from Mom to Dad, and of course, the growing relationship between moms and brands.
Since I wrote the article, I've come across another trend that will become more important over the next year as even more moms adopt new technology and digital conveniences: contextual offerings.
With so many devices and apps, there is a necessary demand for brands to provide something right here, right now. This could be a grocery store app that tells you which products are on sale in that particular location, or a display advertisement that knows you’re planning a holiday party and in need of relevant drink and food recipes. While contextual content isn’t new, the demand for it is higher than ever and anything out of context is most likely going to be ignored.
I encourage you to check out my column on Engage:Moms, read the trends, and consider how they'll impact your brand or business. Also, did I miss any? Let me know by finding me on Twitter @PunchbowlTrends.
Posted by Katie Petrillo