Many marketers and agencies continually ask themselves, how can my brand make a true connection with moms? Recently we dove into the most current and relevant trends in the mom-focused market. We found one trend that stood out above all: authenticity. Moms expect real, authentic connections with and from brands. They want to feel like they matter as a mom and not just as part of a target market. 

How can your brand get real with moms? Find out in our article in MediaPost's Engage:Moms.

You can also read about all the top trends related to moms in the white paper, 15 Consumer Trends That Impact Marketing to Moms