The Punchbowl Trends Blog
Marketing insights from the leading celebrations site for moms
Free insights on marketing to moms!
About Us
The Punchbowl Trends blog provides marketers and agencies with valuable data on the $38 billion celebrations industry so they can effectively reach an influential audience: moms.
Categories
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The Pros and Cons of Online Retailers vs. Brick-and-Mortar Stores
April 15, 2014 · in TrendsMoms love the convenience of online shopping – she can make a purchase in seconds from the comfort of her home. However, there are certain in-store experiences that moms cannot get online. Who will win the battle over moms’ spending power? Brands must keep the pros and cons of each in mind as they market to moms.
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How Brands Can Earn and Keep Moms’ Trust
March 31, 2014 · in TrendsMoms will trust brands that make her life easier. Brands that provide easy online transactions, engaging content, and personalization will often win this trust. Once a brand has gained mom’s trust, how can they hold onto it? Pay attention to these tips, and your brand may have an advantage over others.
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Moms, Their Social Circles, and Consumer Behavior
March 28, 2014 · in TrendsWe all know that moms are highly social beings. From in-person playgroups to online forums, moms constantly interact with others. Word-of-mouth marketing flourishes in a demographic such as moms, as they share their own brand experiences. This is very important for brands whose target audience is this powerful group.
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Birthday Party Trends: The Continued Shift From Paper to Digital
March 10, 2014 · in TrendsIn a world where consumers are quick to turn to the internet, it’s no surprise that party planning has made a shift from paper to digital. Party planning inspiration, gifts, photos and more – they have all made a noticeable move to the digital side.
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