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The Punchbowl Trends blog provides marketers and agencies with valuable data on the $38 billion celebrations industry so they can effectively reach an influential audience: moms.

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The Merry Business of Holiday Parties

October 23, 2017 · in Content Marketing

Holiday parties represent big business for brands across a variety of verticals from CPG and alcohol brands to venues and catering. Consumer spending on holiday parties also extends to decorations, party supplies, and gifts (Secret Santa, anyone?). With the average host set to spend close to $450 on a single holiday party, our team took a look at what party hosts -- and guests -- purchase for holiday parties.

The infographic below highlights valuable consumer trends around holiday parties to help brands reach more party hosts and guests at just the right moment to influence holiday purchase decisions.

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