The Punchbowl Trends Blog
Marketing insights from the leading celebrations site for moms
Free insights on marketing to moms!
About Us
The Punchbowl Trends blog provides marketers and agencies with valuable data on the $38 billion celebrations industry so they can effectively reach an influential audience: moms.
Categories
-
Navigating the Celebrations Industry: An Infographic
June 02, 2014 · in CelebrationsThe celebrations industry is a huge $38 billion market, which can be hard for brands to navigate. For brands to increase revenue, they must understand the party planning timeline from a host’s perspective. When do they shop for snacks? How early do they send invitations? This infographic breaks down the process into simpler terms, and includes several key touchpoints.
Read more -
10 Sweet Stats About Easter and the Candy Industry
April 08, 2014 · in CelebrationsEaster is forever tied to the candy industry – one look at the average American Easter basket is proof alone. Americans spend a massive amount on candy each year – on average, over $29 billion, which is good news for brands in the celebrations industry.
Read more -
Kids’ Birthday Parties Are Big Business For Brands
March 19, 2014 · in CelebrationsKids’ birthday parties are a booming business, whether they’re held at home or at a popular venue. Brands have much to offer both party hosts and party guests, from creative favors to fun gifts and beyond.
Read more -
5 Fast Facts About Celebrations and What They Mean For Brands
February 28, 2014 · in CelebrationsGet your brand noticed by party hosts as they plan events. First, understand how and when they plan. These facts are valuable to beverage, party snack, and candy brands – and beyond. Brands must stay current on new celebrations trends, as well as learn from established patterns.
Read more
