White Papers

Our free white papers provide valuable information for marketers who want to learn more about the celebrations industry. We aim to help agencies and brand marketers capture more of the celebrations market by arming them with consumer research, trend reports, and behavioral insights.

The Impact of Digital Invites on Kids Birthday Venues

The Impact of Digital Invites on Kids Birthday Venues

When it’s time to plan their child's birthday party, today’s busy parents look for convenience. Increasingly, they turn to dedicated birthday party venues and time-saving digital services to take care of all the details. This white paper explores the transition to online party planning, the benefits of digital invitations, and how party venues can get on board.

Learn more
NEW! The World of Digital Moms: 101 Stats That Brands Need to Know

NEW! The World of Digital Moms: 101 Stats That Brands Need to Know

Mom’s world has been transformed by technology, perhaps more than any other member of the family. This free white paper helps agencies and brand marketers discover what moms are doing online, from which device, and how they’re interacting with brands from social media to shopping and more.

Learn more
NEW! A Jewelry Brand’s Guide to Reaching the Celebrations Industry

NEW! A Jewelry Brand’s Guide to Reaching the Celebrations Industry

The holiday season accounts for 29% of all fine jewelry purchases and nearly 20% of Americans give jewelry for Valentine’s Day. Jewelry plays a pivotal role in the celebrations industry to hosts and guests alike. Check out this white paper for tips on how jewelry brands can break into the $38 billion celebrations industry.

Learn more
NEW! 30 Stats to Guide Your Brand’s Holiday Marketing Plan

NEW! 30 Stats to Guide Your Brand’s Holiday Marketing Plan

Consumers spend hundreds of billions of dollars during the holiday season. As a result, marketers and agencies spend many hours perfecting their holiday campaigns, from paid media and digital programs to social media and content strategies. In this white paper, you'll receive 30 stats to help your brand come out on top during the holiday season.

Learn more
How Brands Can Create Fabulous Content for Moms

How Brands Can Create Fabulous Content for Moms

The challenge of reaching moms grows everyday as the social and digital landscapes become more and more crowded. In this free white paper marketers and agencies will learn how to create fabulous content that positions their brand as a thought leader that moms rely on for valuable information.

Learn more
A Marketer’s Guide to Reaching Moms on Mobile

A Marketer’s Guide to Reaching Moms on Mobile

Tech-savvy moms have established dominance in the mobile market because smartphones and tablets help make their lives easier and support on-the-go schedules. In this white paper, brand marketers and agencies learn how mobile moms use their devices, the qualities moms expect in mobile apps, and how to build the best mobile strategy for your brand.

Learn more
Finding the Sweet Spot: 20 Stats About Candy & Celebrations

Finding the Sweet Spot: 20 Stats About Candy & Celebrations

Americans spend billions of dollars on candy every year and celebrations drive a majority of this vibrant industry. From candy canes to Cadbury Eggs, candy is iconic for almost every holiday. In this white paper, we highlight 20 stats that show the powerful role of candy in celebrations and identify how candy marketers can take advantage of the $38 billion celebrations industry.

Learn more
The Deep Dish On Pizza Parties: How To Get Your Brand Invited

The Deep Dish On Pizza Parties: How To Get Your Brand Invited

Nearly everyone enjoys pizza: 93% of Americans eat at least one pizza per month. Many of those pizzas are enjoyed while celebrating a special event. Whether it’s a birthday party, sporting event, or family get-together, celebrations provide a valuable opportunity for pizza brands to reach this $38 billion industry.

Learn more
Mix & Mingle: 15 Ways Snack Brands Can Be the Life of the Party

Mix & Mingle: 15 Ways Snack Brands Can Be the Life of the Party

There’s no denying that snack foods go hand-in-hand with celebrations. Just about every party has a table filled with chips, dips, pretzels, crackers and more. This white paper dives into the inextricable connection between party snacks and the celebrations industry and presents 15 ways for snack marketers to reach hosts and guests.

Learn more
The Role of Beer, Wine & Spirits in the Celebrations Industry

The Role of Beer, Wine & Spirits in the Celebrations Industry

Beer, wine, and cocktails go hand in hand with celebrations, but what is the best way for brands to find party planners and their guests? In this white paper, we explore the connection between alcoholic beverages and celebrations, and specific ways that marketers can reach consumers who spend billions on alcohol for their parties every year.

Learn more
15 Consumer Trends That Impact Marketing to Moms

15 Consumer Trends That Impact Marketing to Moms

We’ve scoured the current marketing to mom landscape and identified the 15 biggest consumer trends that are top of minds for moms. These trends reflect what moms’ require from brands to make their lives easier and keep their families safe. Check out this white paper to explore each trend along with actionable advice you can use in your marketing strategy.

Learn more
Moms & Digital: 20 Stats About Tech-Loving Mamas

Moms & Digital: 20 Stats About Tech-Loving Mamas

Moms rely on technology now more than ever. This free white paper will help marketers learn just how much time moms spend on their various devices and understand how moms interact with brands and use technology to improve the quality of life for their family.

Learn more
How Pinterest is Changing Purchase Behavior of Moms Who Plan Celebrations

How Pinterest is Changing Purchase Behavior of Moms Who Plan Celebrations

Pinterest has quickly captivated an elusive audience: busy moms. This free white paper helps marketers understand the purchase behavior of moms who spend billions on celebrations-related purchases every year.

Learn more
The Transition from Paper to Digital in the Celebrations Market

The Transition from Paper to Digital in the Celebrations Market

This report looks at the tectonic shift that is taking place in today’s consumer market. It examines what has happened to other paper-based industries in an effort to anticipate the future of the celebrations market and the scope of its potential audience.

Learn more
How to Use Twitter to Reach Moms Who Plan Parties

How to Use Twitter to Reach Moms Who Plan Parties

Moms use Twitter for many reasons and more and more moms are open to communicating with brands through this channel. If you’re a brand that wants to engage with moms around celebrations topics, this guide is for you.

Learn more
How Holidays Stack Up: 15 Cool Charts & Graphs

How Holidays Stack Up: 15 Cool Charts & Graphs

This collection of charts and graphs reveals popular trends about consumer behavior when it comes to celebrating holidays. These insights will help you plan for and identify potential opportunities to market to consumers at key times during the year.

Learn more
Birthdays by the Numbers: 20 Facts & Figures

Birthdays by the Numbers: 20 Facts & Figures

Birthdays are America’s top reason to celebrate and that means birthdays are big business. We’ve compiled insights about birthday trends, shopping behaviors, and buying patterns to help inform your marketing activities around birthdays.

Learn more