The Punchbowl Trends Blog
Marketing insights from the leading celebrations site for moms
Free insights on marketing to moms!
About Us
The Punchbowl Trends blog provides marketers and agencies with valuable data on the $38 billion celebrations industry so they can effectively reach an influential audience: moms.
Categories
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Social Media Advertising and the Millennial Mom
June 24, 2015 · in AdvertisingA decade ago, teenagers used social media to connect with their peers. Today, this same group is part of the Millennial generation – many of whom are moms. So, why is this important to social media marketers?
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How CPG Brands Can Reach Hosts and Guests This Summer
May 19, 2014 · in AdvertisingIt’s clear that consumer packaged goods brands are on a targeted mission to reach consumers. Party hosts, especially, are on their radar as summer celebrations begin to ramp up.
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6 Ways to Shape Your Display Advertising Plan
April 02, 2014 · in AdvertisingDisplay advertising is everywhere. The average person views 1,700 banner ads a month. According to ComScore, over 5.3 trillion display ads were served to U.S. users in 2012 alone. However, the average banner ad has a 0.1% clickthrough rate. Advertisers may ask themselves, why are more dollars being allocated to display ads if they produce weak results? Especially if your target audience is moms, pay attention to these 6 tips to improve your display advertising.
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5 Misconceptions About Marketing to Moms
March 26, 2014 · in AdvertisingWith over 2 trillion dollars in purchasing power, it’s no wonder that so many companies try to influence moms’ purchase decisions in some way. Yet, some brands market to moms with outdated approaches and incorrectly rely on stereotypes about this target audience.
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