Encourage “Me” Time for Moms to Gain Her Favor
Mom’s focus is always on the well being of her family, yet she is always searching for that little bit of “Me” time. What is “Me” time? Whether it’s time to read a book, time to check out that new coffee shop, or just time to sit and reflect on the day, it is crucial for her overall happiness. When asked where they could use the most help, a survey of new moms responded that 57% wanted more time for themselves.
How does mom fit in “Me” time? With easier access to new services and products via her smartphone or tablet, she has found extra time to indulge. Right at her fingertips are a variety of brands and products that help her find ways to recharge, relax, and enjoy time to herself.
Products and services that help mom with her family have gotten the most attention in recent years. However, in 2014 it’s clear that we’ll see a shift toward helping mom carve out time to herself. This shift will surely change where agencies and brands will spend their time and money.
Brands and companies understand more and more just how important this time is for moms. Here are 3 that encourage “Me” time for moms:
Birchbox: This subscription-based company brings a bit of pampering right to her doorstep. It couldn’t be easier – request an invite for a subscription, and for $10/month you receive a sampling of products from both emerging and well-known brands. From haircare to makeup and everything in between, Birchbox brings mom in-home indulgence at its best. And best of all, if she falls in love with a product in the box, a full-size version is only a few clicks away.
Zulily: This daily deals site is perfect for the busy mom. Not only will she find great deals on clothes for trendy tots and babies, but also many desirable brands for herself. Clothing, shoes, skincare, jewelry, and items for the well-appointed home – all at a discount. Sign up for free and start shopping – moms can invite friends and save even more with referral bonuses. Sites like Zulily make the most of the fact that 24% of female “consumer influencers” are motivated by wall-to-wall deals when it comes to shopping. (MarketingCharts)
Godiva: Moms want only the best, and Godiva definitely falls into the upper-tier of chocolates available to the mainstream. This delicious brand offers a wide range of products that appeal to most any mom who’s looking for a simple way to savor the moment. Truffles, chocolate bars, coffee and more – all are encouraging reasons to sit back and relax for a few moments of the day. What’s more, Godiva runs a Lady Godiva Program, which supports extraordinary women who demonstrates the spirit of the brand’s namesake, Lady Godiva herself, through selflessness, generosity and leadership.
These brands and companies have provided moms with various ways to relax or reward themselves. This trend of “Me” time can be very valuable for brands to understand if their target audience is the modern-day mom. To learn about more consumer trends impacting marketing to moms, download our free white paper.
Posted by Amie Reardon