The Punchbowl Trends Blog
Marketing insights from the leading celebrations site for moms
Free insights on marketing to moms!
About Us
The Punchbowl Trends blog provides marketers and agencies with valuable data on the $38 billion celebrations industry so they can effectively reach an influential audience: moms.
Categories
-
3 More Back to School Campaigns We Loved
August 14, 2014 · in Content MarketingThis year’s “Back to School” season means big business for retailers, but also poses a challenge to top last year’s numbers. How did retailers and brands fight for their share of revenue? Display advertising, social media campaigns, mobile advertising, and television all played big part in their efforts.
Read more -
The State of Content Marketing: 10 Important Stats
July 24, 2014 · in Content MarketingRelevant, useful content can help brands truly connect with their target audience. Content marketing is a unique tool for marketers, as it can help win over new customers as well as strengthen a sense of brand loyalty among existing ones. But where to begin? It can be daunting to begin a content marketing strategy, regardless of the industry or audience.
Read more -
3 Tips for Trustworthy Sponsored Content
July 16, 2014 · in Content MarketingFor publishers and lifestyle websites that target moms, sponsored content can be a powerful marketing tool. Its form can range from quick articles to total site takeovers, and it allows consumer brands to tap into the audience of well-known publishers. As a publisher, how do you ensure that readers will trust and value this sponsored content?
Read more -
Brand Loyalty and The Millennial Mom
July 10, 2014 · in Content MarketingBrand loyalty is always on marketers’ radar, especially when their target audience is moms. Once a brand gains a new mom customer, how do they maintain this brand loyalty? It’s crucial to pay attention to your level of brand loyalty, as it can lead to trusted brand advocates, repeat customers, and beyond.
Read more
