The Role of Beer, Wine & Spirits in the Celebrations Industry
There is a solid line connecting the alcoholic beverage industry to the celebrations industry. The challenge marketers face is how to reach party planners at the exact moment when they’re gearing up for a celebration. This white paper explores the inextricable link between beer, wine and spirits and celebrations as well as current consumer trends in the alcoholic beverage industry and what the industry can do to better reach consumers who spend billions on alcohol every year.
Download this free white paper to explore:
- Opportunities for alcohol brands in the celebrations market
- Consumer trends in the beverage industry
- How to effectively target party hosts and their guests
- What hosts need from brands when planning a party
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