Finding the Sweet Spot: 20 Stats About Candy & Celebrations
Opportunities abound for candy brands in the $38 billion celebrations industry. However, competition is stiff and it can be a challenge for candy marketers to reach party planners and their guests at the exact moment when they’re gearing up for a celebration. This white paper provides insights and data on the celebrations industry so that marketers can better reach consumers who spend billions on candy for parties every year.
Download this free white paper to explore:
- Data that links together candy and celebrations
- Current consumer trends in the candy industry
- How and where to target party hosts and guests
- Targeted strategies to position candy brands for celebrations
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