The Punchbowl Trends Blog

Marketing insights from the leading celebrations site for moms

  • Make Your Brand Irresistible to Moms Through Personalization

    March 24, 2015 · in Content Marketing

    In today’s consumer market, there is an increased demand for personalization of brands’ interactions with moms – as well as the products, services, and content they provide. Consumers, especially moms, expect the best.

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  • 6 Trends That Might Impact Marketing to Moms in 2015

    December 09, 2014 · in Trends

    With 2015 fast approaching, it’s time for marketers and brands to think about their game plan for the new year. However, this process is not only about new strategies and new budgets. Mom-focused marketers also need to stay on top of developing industry trends that will keep their brand relevant in a very crowded market.

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  • 5 Winning Tips for a Successful Twitter Contest

    October 27, 2014 · in Social Media

    Are you looking for a new, interactive way to engage your target audience? A Twitter contest may be the answer. A successful social media contest can do many things for your brand – increase followers, drive engagement, create brand awareness, and more.

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  • 5 Things Moms Want to Stop Hearing From Brands

    October 15, 2014 · in Content Marketing

    For decades, brands have grouped moms together as a single target audience and have assumed that they all think the same way, feel the same way and go through the same things. In today’s society, this is simply not the case. Moms want to stop being generalized by brands and advertisers, and instead be thought of as having unique perspectives, experiences, likes and dislikes.

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