The Punchbowl Trends Blog

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The Deep Dish on Pizza Parties: How To Get Your Brand Invited

May 24, 2013 · in Content Marketing

pizza white paper Pizza stands out as a perfect choice for many special occasions, like birthday parties, holiday parties, and of course, sporting events. As a $38 billion dollar industry, celebrations present a powerful market for pizza brands.

In the white paper, The Deep Dish on Pizza Parties: How To Get Your Brand Invited, we explore the tight relationship between pizza and celebrations, highlight current trends in the pizza business, and provide solutions for pizza marketers to break into this valuable industry. 

Pizza and celebrations go hand in hand, without a doubt. The top five days for pizza sales are Super Bowl Sunday, New Year's Eve, Halloween, the night before Thanksgiving, and New Year's Day. Pizza presents a convenient option for party hosts who have a long to-do list, and it's a favorite among both kids and adults. In fact, kids ages 3-11 prefer pizza out of all lunch and dinner options. Whether it's a birthday party, a sports party, or a family get-together, pizza is proven to be a hit at celebrations. 

The demand is there, but how can brands tap this audience? The challenge pizza marketers face is how to make their brand stand out amongst a sea of competitors. The ability to differentiate their value proposition and identify new markets in which to promote their brand will help brands rise to the top. Celebrations provide that differentiator. 

One suggestion for how pizza marketers can reach party planners: provide a clear value to hosts. What problems can your brand solve for someone planning a party? A likely scenario that hosts have is “How much pizza do I need for my party?” Little Caesar’s offers a chart on their website that includes suggestions for how many pizzas to order based on your party size. Pizza brands can take this a step further to create a pizza party calculator that allows hosts to enter the number of kids and adults. By having content like this available, it shows the host that you understand her problems and can help address them.

Want more tips on how pizza brands can target the $38 billion celebrations industry? Download our white paper, The Deep Dish on Pizza Parties: How To Get Your Brand Invited. 

Posted by Katie Petrillo

pizza marketers