The Punchbowl Trends Blog

Marketing insights from the leading celebrations site for moms

Make An Impact With Social Media During the Holidays

October 15, 2013 · in Content Marketing
With the holidays quickly approaching, it’s time to identify your brand’s strategies for reaching consumers during the valuable end-of-year holiday season. You probably have your email marketing schedule laid out and digital advertising planned out, but what about your social media plan? More and more consumers are turning to social media for gift ideas, recommendations, promotions, and more. Ensure your brand makes an impact in the right place with social media this holiday season. Check out the following stats and actionable advice before you shape your holiday social media this year: 
  • 37% of party hosts look to social media for party snack recipes.
    • Be a resource for your audience, especially if you’re a CPG brand. Create a content arm of your brand where you generate recipes, food presentation tips, nutrition information, entertaining ideas, and more. Invest the money in great photography for content; it will pay off in visual social media, such as Pinterest and Instagram.
  • Last holiday season, 60% of women planned to use Pinterest to search for gift ideas.
    • Pinterest is huge, especially among moms. In many ways, this social media site has turned into a new search engine. Have a question? Forget Google, try Pinterest. Build out your brand’s Pinterest page with holiday-specific boards that solve problems for your consumers (such as, what does my brother want for Christmas?) and inspire them to take their holiday season to another level.  
  • Two-thirds of Black Friday & Cyber Monday shoppers made a purchase directly because of social media.
    • You have many channels to use when you communicate product information, new releases, and coupons or deals: your website, email marketing, in-store advertising, etc. This year, place an emphasis on social media and mobile. Let consumers know current and upcoming promotions via Facebook and Pinterest, or text messages that go directly to their mobile phone. Pinterest even allows brands to update consumers when the price of an item they’ve pinned has gone down. These tools are especially useful during the holiday season when just about everyone has their eye on specific gifts. 
  • Research firm Gartner predicted that by 2015, 50% of online sales will be generated from social media.
    • Pinterest is a huge source of these sales. In 2013, almost 5 million moms on Pinterest are pinning recipes, ideas, images, and more, every single day to their boards. They’re looking for ideas and products to buy to bring those ideas to life. Especially if you market to moms, you want your social media feed to be built for eCommerce. If your product has a price and can be bought online, include the price when you pin those products on Pinterest. According to a survey by Shopify, people are 36% more likely to like a pin that includes the price.  
Download the free white paper to learn additional data on consumer behavior to help your brand come out on top this holiday season. 
Posted by Katie Petrillo

holiday marketing