We're just about a week from Labor Day and the unofficial end to summer. That means it won't be long before you start to see Halloween candy and costumes in stores (if you haven't already) and it's more than likely you've received a few Halloween emails and maybe a few for the winter holidays. That's right, the biggest holidays of the year are right around the corner. This year, it's estimated that holiday sales will reach $640 billion, up from $580 in 2012. Regardless of your product or industry, there is a strong possibility it will be impacted by the holiday seasom. 

Since one-third of consumers begin their holiday shopping before September, now is the ideal time for brands to kick off their holiday marketing plans and prepare for the upcoming season. Not sure where to start? Take a look at my latest column on MediaPost's Engage:Moms to read 4 ways brands can make the most of the holidays. You'll learn where to find data on consumer shopping habits at the holidays, how to leverage social media, and ways to glean the seasonal traits from your products and services. 

Posted by Katie Petrillo


holiday marketing