The holiday season is one of the most sought-after times of the year. We look forward to it for many months, and once it’s here, it’s over before we know it. For many brands, the holidays are the most important part of the year for online marketing. In fact, 3 in 5 retailers allocated over 20% of their annual online marketing budget to the holidays. You don’t want to mess around with the holiday season.

For brands and agencies that place extra emphasis on the holidays, check out these 7 striking facts about consumer habits during the most valuable time of the year:

  1. Consumers spend an average of $43.75 per gift card and $156.86 overall on gift cards during the holiday season. (National Retail Federation)
     
  2. 59% of consumers requested gift cards as presents in 2012. (Today.com)
     
  3. More than 1 in 4 digital gift cards purchased are between December 21 and December 24. (Gift Card Granny)
     
  4. 77% of tablet shoppers made a purchase based on a free shipping offer. (MDG Advertising)
     
  5. In 2012, 60% of women planned to use Pinterest to search for gift-buying ideas. (SheSpeaks)
     
  6. The average family spends about $750 on holiday gifts, décor, and cards. (Leineriza)
     
  7. More than a third of a family’s total holiday budget is spent on toys for children (about $271 per child).  (Leineriza)

Want to learn more impressive stats about the holiday season, from consumer habits to marketing plans? Check out the free white paper, “30 Stats to Guide Your Brand’s Holiday Marketing Plan.”

Posted by Katie Petrillo


holiday marketing