The Punchbowl Trends Blog
Marketing insights from the leading celebrations site for moms
Free insights on marketing to moms!
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The Punchbowl Trends blog provides marketers and agencies with valuable data on the $38 billion celebrations industry so they can effectively reach an influential audience: moms.
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3 Social Media Platforms That Drive Ecommerce Traffic
June 11, 2014 · in Social MediaWhen used correctly, social media can be a driving force of ecommerce traffic. Ideally, this leads to an increase in brand awareness, referrals, and sales. If your target audience is moms, your social media presence is especially important, as moms are 20% more likely then the general population to use social media.
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Increase Social Engagement When Quality Trumps Quantity
April 11, 2014 · in Social MediaThere are many approaches that brands can take with social media marketing. Will they work diligently to gain as many Facebook followers as possible? Focus efforts on curating attention-grabbing Pinterest boards? Tweet multiple times per day? Whatever the approach, these brand marketers must remember one very important thing: quality trumps quantity.
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How to Adapt to the Changing Face of Social Media Marketing
February 26, 2014 · in Social MediaSocial media marketing is an ever-evolving tool, allowing brands to interact directly with consumers. By engaging with these consumers on social media, brands often see more website traffic and will increase visibility.
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