Our Audience

Our audience visits Punchbowl early and often to plan celebrations for such occasions as birthdays, baby showers, and holidays. Punchbowl is their go-to site for keeping track of important birthdays and anniversaries as well as for sending beautiful digital greeting cards for all occasions.


  • 62% are between the ages of 25-44
  • On any given month, between 80-90% of our users are female
  • 78% have a college degree
  • 52% have an annual household income above $75K


The majority of visitors to Punchbowl are from the U.S.


Family events like birthdays and holidays make up more than half of the events planned on the site.

Time on Site

Our users spend a lot of time on the site. They create and send online invitations for their celebrations, then return often to communicate with their guests and manage their events.

Customer Spotlight

Jennifer H. from Portland, OR

Jennifer used Punchbowl to plan her son's 7th birthday. She especially liked the ability to easily keep track of guests and edit their responses so she could have an accurate head count for the party!

Jaime D. from Boston, MA

Jaime prides herself on her card-sending etiquette and loves to send timely cards for birthdays, anniversaries, and other occasions. She frequently sends digital cards to family and friends.

Sarah S. from Kingman, AZ

Sarah has used Punchbowl for both formal and informal events as well as for digital cards. She likes that the site is easy to use and keeps her organized. She also says, "it's a time-saver!"