Atherton Artists

Ethel is a Master Beautician and Platform Artist Educator and has been involved in the Beauty Industry for over 27 years. Born and raised in San Francisco and has recently earned her Doctorate in Education. Her additional education includes various degrees in Management, Licensed Cosmetologist, Professional Makeup Artist, and Hair Designer. Ethel currently sits on the California State Board of Trustee for the California Cosmetology Association (CCA). Ethel works full time at Bank of America holding the title of Vice-President and has also been with Bank of America for the past 27 years. Ethel found the passion for the Beauty Industry by starting off as a commercial print model since she was 15 years old and that experience left her wanting more. Ethel took upon this passion and love for ‘Anything Related to Beauty’ and put herself through education and established herself to serve the community. Ethel’s most recent project was as the Director of Make-up and Hair for an independent movie “Sedona’s Rule” filmed in the Bay Area. Ethel rigorously is involved as lead Hair & Make-up artist for the IPAC (International Performing Arts Conference), fashion/hair shows and modeling/acting assignments. Ethel’s work to this end is a testament of her artistic creativity being showcased on the cover of Model’s Unlimited (April 2008 issue). Ethel is also a platform artist educator and an emcee for various local Bay Area events. Ethel is as well, a modeling and acting coach, dedicated in developing young professionals in achieving their dreams. Ethel runs her own company, E The Look, which she has dedicated in bringing new and innovative makeup products to her clients. She has recently taken up creating her own unique designs by channeling her ideas in making Fashion Hair and Jewelry pieces. Her business motto is “Committed in making You Look and Feel Beautiful.” Giving to the Community is what all professionals must do, and Ethel is involved with ‘Look Good, Feel Better,’ ‘Wardrobe for Opportunity,’ and ‘Legacy through Giving,’ to name a select few. Ethel believes that “Your Time and Experience is worth more than you could imagine.”