How Pinterest is Changing Purchase Behavior of Moms Who Plan Celebrations

Pinterest has taken the web by storm. By all accounts, the site’s rapid growth is impressive. What’s more impressive is how Pinterest translates to the real world. The site has gained popularity among moms because it’s easy to use, visually appealing, and highly interactive. Moms who spend billions on celebrations-related purchase every year are turning their “pin”spiration into real life celebrations. What does that mean for brands? Pinterest provides a huge opportunity for brands to increase awareness, acquire new customers, grow traffic and ultimately, drive purchases among the mom audience.

Download this free white paper to learn:

• How moms use Pinterest, why it resonates so strongly with them, and how their pins translate to real life celebrations
• How Pinterest stacks up when it comes to important metrics like referral traffic and purchasing and why brands need to pay attention to this new channel
• What brands can do to build a presence on Pinterest that engages the key mom demographic, including 8 specific action items

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