White Papers

Our free white papers provide valuable information for marketers who want to learn more about the celebrations industry. We aim to help agencies and brand marketers capture more of the celebrations market by arming them with consumer research, trend reports, and behavioral insights.

  • The Impact of Digital Invites on Kids Birthday Venues

    The Impact of Digital Invites on Kids Birthday Venues

    When it’s time to plan their child's birthday party, today’s busy parents look for convenience. Increasingly, they turn to dedicated birthday party venues and time-saving digital services to take care of all the details. This white paper explores the transition to online party planning, the benefits of digital invitations, and how party venues can get on board.

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  • The World of Digital Moms: 101 Stats That Brands Need to Know

    The World of Digital Moms: 101 Stats That Brands Need to Know

    Mom’s world has been transformed by technology, perhaps more than any other member of the family. This free white paper helps agencies and brand marketers discover what moms are doing online, from which device, and how they’re interacting with brands from social media to shopping and more.

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  • A Jewelry Brand’s Guide to Reaching the Celebrations Industry

    A Jewelry Brand’s Guide to Reaching the Celebrations Industry

    The holiday season accounts for 29% of all fine jewelry purchases and nearly 20% of Americans give jewelry for Valentine’s Day. Jewelry plays a pivotal role in the celebrations industry to hosts and guests alike. Check out this white paper for tips on how jewelry brands can break into the $38 billion celebrations industry.

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  • 30 Stats to Guide Your Brand’s Holiday Marketing Plan

    30 Stats to Guide Your Brand’s Holiday Marketing Plan

    Consumers spend hundreds of billions of dollars during the holiday season. As a result, marketers and agencies spend many hours perfecting their holiday campaigns, from paid media and digital programs to social media and content strategies. In this white paper, you'll receive 30 stats to help your brand come out on top during the holiday season.

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  • How Brands Can Create Fabulous Content for Moms

    How Brands Can Create Fabulous Content for Moms

    The challenge of reaching moms grows everyday as the social and digital landscapes become more and more crowded. In this free white paper marketers and agencies will learn how to create fabulous content that positions their brand as a thought leader that moms rely on for valuable information.

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  • A Marketer’s Guide to Reaching Moms on Mobile

    A Marketer’s Guide to Reaching Moms on Mobile

    Tech-savvy moms have established dominance in the mobile market because smartphones and tablets help make their lives easier and support on-the-go schedules. In this white paper, brand marketers and agencies learn how mobile moms use their devices, the qualities moms expect in mobile apps, and how to build the best mobile strategy for your brand.

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  • Finding the Sweet Spot: 20 Stats About Candy & Celebrations

    Finding the Sweet Spot: 20 Stats About Candy & Celebrations

    Americans spend billions of dollars on candy every year and celebrations drive a majority of this vibrant industry. From candy canes to Cadbury Eggs, candy is iconic for almost every holiday. In this white paper, we highlight 20 stats that show the powerful role of candy in celebrations and identify how candy marketers can take advantage of the $38 billion celebrations industry.

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  • The Deep Dish On Pizza Parties: How To Get Your Brand Invited

    The Deep Dish On Pizza Parties: How To Get Your Brand Invited

    Nearly everyone enjoys pizza: 93% of Americans eat at least one pizza per month. Many of those pizzas are enjoyed while celebrating a special event. Whether it’s a birthday party, sporting event, or family get-together, celebrations provide a valuable opportunity for pizza brands to reach this $38 billion industry.

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  • Mix & Mingle: 15 Ways Snack Brands Can Be the Life of the Party

    Mix & Mingle: 15 Ways Snack Brands Can Be the Life of the Party

    There’s no denying that snack foods go hand-in-hand with celebrations. Just about every party has a table filled with chips, dips, pretzels, crackers and more. This white paper dives into the inextricable connection between party snacks and the celebrations industry and presents 15 ways for snack marketers to reach hosts and guests.

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  • The Role of Beer, Wine & Spirits in the Celebrations Industry

    The Role of Beer, Wine & Spirits in the Celebrations Industry

    Beer, wine, and cocktails go hand in hand with celebrations, but what is the best way for brands to find party planners and their guests? In this white paper, we explore the connection between alcoholic beverages and celebrations, and specific ways that marketers can reach consumers who spend billions on alcohol for their parties every year.

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  • 15 Consumer Trends That Impact Marketing to Moms

    15 Consumer Trends That Impact Marketing to Moms

    We’ve scoured the current marketing to mom landscape and identified the 15 biggest consumer trends that are top of minds for moms. These trends reflect what moms’ require from brands to make their lives easier and keep their families safe. Check out this white paper to explore each trend along with actionable advice you can use in your marketing strategy.

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  • Moms & Digital: 20 Stats About Tech-Loving Mamas

    Moms & Digital: 20 Stats About Tech-Loving Mamas

    Moms rely on technology now more than ever. This free white paper will help marketers learn just how much time moms spend on their various devices and understand how moms interact with brands and use technology to improve the quality of life for their family.

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  • How Pinterest is Changing Purchase Behavior of Moms Who Plan Celebrations

    How Pinterest is Changing Purchase Behavior of Moms Who Plan Celebrations

    Pinterest has quickly captivated an elusive audience: busy moms. This free white paper helps marketers understand the purchase behavior of moms who spend billions on celebrations-related purchases every year.

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  • The Transition from Paper to Digital in the Celebrations Market

    The Transition from Paper to Digital in the Celebrations Market

    This report looks at the tectonic shift that is taking place in today’s consumer market. It examines what has happened to other paper-based industries in an effort to anticipate the future of the celebrations market and the scope of its potential audience.

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  • How to Use Twitter to Reach Moms Who Plan Parties

    How to Use Twitter to Reach Moms Who Plan Parties

    Moms use Twitter for many reasons and more and more moms are open to communicating with brands through this channel. If you’re a brand that wants to engage with moms around celebrations topics, this guide is for you.

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  • How Holidays Stack Up: 15 Cool Charts & Graphs

    How Holidays Stack Up: 15 Cool Charts & Graphs

    This collection of charts and graphs reveals popular trends about consumer behavior when it comes to celebrating holidays. These insights will help you plan for and identify potential opportunities to market to consumers at key times during the year.

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  • Birthdays by the Numbers: 20 Facts & Figures

    Birthdays by the Numbers: 20 Facts & Figures

    Birthdays are America’s top reason to celebrate and that means birthdays are big business. We’ve compiled insights about birthday trends, shopping behaviors, and buying patterns to help inform your marketing activities around birthdays.

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