The Punchbowl Trends Blog

Marketing insights from the leading celebrations site for moms

Free insights on marketing to moms!

Browse white papers

About Us

The Punchbowl Trends blog provides marketers and agencies with valuable data on the $38 billion celebrations industry so they can effectively reach an influential audience: moms.

Categories

Content Marketing Doesn't Have to Be a Burden

October 24, 2013 · in Content Marketing
From the news articles and blogs that came out of Advertising Week last month, it's pretty clear that content marketing is a vexing issues for many brands and agencies. It doesn't have to be. 
 
As a manager for both B2C and B2B content at Punchbowl.com, I've figured how a plan for managing the quantity of content with the quality to ensure your meeting your audience's needs. The first step to success is to create a concrete plan. A recent study by Skyword found that 46% of marketers have a documented content marketing strategy. Whether you’re a one-person content show or part of a larger marketing team, take the time to build a content marketing plan.  
 
Advertising Week proved that sometimes creating this plan proves to be a challenge and there are 3 main issues that marketers and agencies face: 
  1. What type of content should the brand create? 
     
  2. How is my content being shared? 
     
  3. How do I keep up with consumers creating their own content? 
Check out my guest post in Engage:Moms for my advice on how to tackle these challenges and turn content marketing into a success, not a burden. 
 
Posted by Katie Petrillo 
content marketing tips

Similar Posts