The Punchbowl Trends Blog

Marketing insights from the leading celebrations site for moms

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    The State of Content Marketing: 10 Important Stats

    July 24, 2014 · in Content Marketing

    Relevant, useful content can help brands truly connect with their target audience. Content marketing is a unique tool for marketers, as it can help win over new customers as well as strengthen a sense of brand loyalty among existing ones. But where to begin? It can be daunting to begin a content marketing strategy, regardless of the industry or audience.

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    3 Tips for Trustworthy Sponsored Content

    July 16, 2014 · in Content Marketing

    For publishers and lifestyle websites that target moms, sponsored content can be a powerful marketing tool. Its form can range from quick articles to total site takeovers, and it allows consumer brands to tap into the audience of well-known publishers. As a publisher, how do you ensure that readers will trust and value this sponsored content?

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    Brand Loyalty and The Millennial Mom

    July 10, 2014 · in Trends

    Brand loyalty is always on marketers’ radar, especially when their target audience is moms. Once a brand gains a new mom customer, how do they maintain this brand loyalty? It’s crucial to pay attention to your level of brand loyalty, as it can lead to trusted brand advocates, repeat customers, and beyond.

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    5 Fast Facts About Moms Who Blog

    June 27, 2014 · in Trends

    Mom bloggers give brands access to new audiences, ensure higher consumer engagement, and supply new and relevant brand content. Take note of the following 5 fast facts to properly understand the mom-focused blog market and how to best connect with mom consumers.

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