The Punchbowl Trends Blog

Marketing insights from the leading celebrations site for moms

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    The Pros and Cons of Online Retailers vs. Brick-and-Mortar Stores

    April 15, 2014 · in Trends

    Moms love the convenience of online shopping – she can make a purchase in seconds from the comfort of her home. However, there are certain in-store experiences that moms cannot get online. Who will win the battle over moms’ spending power? Brands must keep the pros and cons of each in mind as they market to moms.

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    Increase Social Engagement When Quality Trumps Quantity

    April 11, 2014 · in Social Media

    There are many approaches that brands can take with social media marketing. Will they work diligently to gain as many Facebook followers as possible? Focus efforts on curating attention-grabbing Pinterest boards? Tweet multiple times per day? Whatever the approach, these brand marketers must remember one very important thing: quality trumps quantity.

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    10 Sweet Stats About Easter and the Candy Industry

    April 08, 2014 · in Celebrations

    Easter is forever tied to the candy industry – one look at the average American Easter basket is proof alone. Americans spend a massive amount on candy each year – on average, over $29 billion, which is good news for brands in the celebrations industry.

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    The Fastest Way To Lose Moms’ Loyalty

    April 07, 2014 · in Trends

    It takes a lot of effort and time to gain moms’ trust, but only seconds to lose it. If marketers make too many missteps as they market to moms, they could easily lose a loyal consumer. Once a brand gains moms’ trust, it must work even harder to maintain it. Brand marketers should take heed of these 7 mistakes that can quickly dissolve consumer trust.

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