The Punchbowl Trends Blog

Marketing insights from the leading celebrations site for moms

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    6 Trends That Might Impact Marketing to Moms in 2015

    December 09, 2014 · in Content Marketing

    With 2015 fast approaching, it’s time for marketers and brands to think about their game plan for the new year. However, this process is not only about new strategies and new budgets. Mom-focused marketers also need to stay on top of developing industry trends that will keep their brand relevant in a very crowded market.

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    5 Winning Tips for a Successful Twitter Contest

    October 27, 2014 · in Content Marketing

    Are you looking for a new, interactive way to engage your target audience? A Twitter contest may be the answer. A successful social media contest can do many things for your brand – increase followers, drive engagement, create brand awareness, and more.

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    5 Things Moms Want to Stop Hearing From Brands

    October 15, 2014 · in Advertising

    For decades, brands have grouped moms together as a single target audience and have assumed that they all think the same way, feel the same way and go through the same things. In today’s society, this is simply not the case. Moms want to stop being generalized by brands and advertisers, and instead be thought of as having unique perspectives, experiences, likes and dislikes.

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    3 More Back to School Campaigns We Loved

    August 14, 2014 · in Advertising

    This year’s “Back to School” season means big business for retailers, but also poses a challenge to top last year’s numbers. How did retailers and brands fight for their share of revenue? Display advertising, social media campaigns, mobile advertising, and television all played big part in their efforts.

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