MyPunchbowl inks deal with Oriental Trading; Former Evite GM on Board

April 29, 2010

This post was written by Matt Douglas, Founder & CEO, @mattdouglas

Whew! It’s been a very busy week with two big announcements. I wanted to take a few minutes to share our great news with our blog readers. On Tuesday morning, we sent out two press releases:

1) MyPunchbowl inks a deal with Oriental Trading

2) MyPunchbowl expands leadership team with veterans of Evite.com and Pizza Hut

Here’s a little more information about each release:

We announced a multi-year technology-licensing agreement with Oriental Trading Company, the nation’s largest direct merchant of value-priced party supplies, arts and crafts, toys and novelties. The deal includes deep technology and product integration, including the development of a party planning site for Oriental Trading called Party Planner. We’ve been close partners with Oriental Trading for about a year now, and this is a significant expansion of our relationship. It gives us the resources to keep making MyPunchbowl great.

Second, I’m proud to announce that the former General Manager of Evite.com, Harry Lin, has joined the Punchbowl Board of Advisors. During his tenure at Evite, Harry fueled brand growth and the site experienced 50% growth in revenue. Prior to operating Evite, Harry was vice president of ABC.com where he led new initiatives in e-commerce. He is currently President at Photometria Inc., the technology company behind Taaz.com, a site for virtual makeovers. This is a great win for our Board.

Additionally, brand-marketing expert Bob Perkins has joined the Board of Directors. Bob Perkins, former SVP of Marketing for Pizza Hut and head of Global Marketing and Licensing for Calvin Klein, has a distinguished career managing global brands. Bob also served as President of Chiat/Day New York and lead director for 24/7 Real Media Inc. where he led the company to a successful acquisition. He is currently President of Consensus Research Group, providing global strategic research and consulting for leading consumer brands and media companies.

The pair joins a distinguished group of experts on our Board of Directors and Board of Advisors.

Want to learn more about these announcements? Read the official Oriental Trading partnership announcement and the official announcement about the expansion of our leadership team.