“One at a time” is sticky
This post written by Sean Conta, Founder & CXO
A little while ago, a fellow skier turned me on to a website called “Steep and Cheap”(www.steepandcheap.com). Steep and Cheap is an example of a new breed of eCommerce sites with a unique format: At any given moment there is only one nicely priced item for sale on their site. When that item sells out, they put up another one.
If you’ve never heard of sites like this let me tell you, it’s a fantastic idea. Not only do they usually have great deals, but they bring the term “sticky” to a new level. If you have a “sticky” site, it means people come back to your site often. Everyone wants a sticky site but it can be a challenge depending on your business or service. Steep and Cheap and other “one-at-a-time” websites have really nailed it in my opinion
Steep and Cheap is great for skiers like me, but you can find “one-at-a-time” sites for many other markets. Another example is Woot (www.woot.com). They have a general focus in electronics and also have sibling sites for wine and T-shirts. Woot is slightly different, they only have one item a day, but it’s an equally sticky site.
Here’s a few more to check out. A word of warning though - you may become addicted. Oh and be prepared to buy stuff…
Know of any more? Add them in the comments below.
May 12th, 2009 at 5:02 pm
Hey Sean,
I have been following your company and blog ever since I first read about mypunchbowl in techcrunch a couple years ago. Keep up the good work!
I’m a big skier as well and as a fun side project I created http://www.PowDeals.com. PowDeals aggregates most of the one item at a time sites (Tramdock, SteepAndCheap, etc.) as well as the One Deal a Day sites (Patagonia, Altrec, BackCountry, etc.) in the Ski and Snowboard space.
It’s great to see online retailers in such a traditional sport embrace both the new web and marketing techniques in the way that they have.
Anyway, hope you enjoy the site!
Eric
twitter.com/ericmconway