Email marketing: how much is too much?
This post written by Stephanie Fader, Marketing & PR Manager
Yesterday I ran into a friend at the gym. We chatted a bit and I told her about the latest and greatest from MyPunchbowl. She told me that she used to get “fairly regular” emails from MyPunchbowl but that she hadn’t gotten one recently. And she actually sounded disappointed about it.
I know for a fact that she last received an email in mid-January about the Super Bowl. But here we are three and a half weeks later and she couldn’t remember the last email she received from us.
Email marketing is a tricky thing. How much is too much? Or not enough? Once a month? Once a week? We don’t want to bombard people with unnecessary emails. We do, however, want to give them useful and timely information about upcoming holidays and new product features.
We face another challenge with email marketing. Because of the nature of our business, our users don’t necessarily need our service any time but rather at specific times (when they’re ready to start planning a birthday party or baby shower). Unless they’re planning a holiday party (which most people plan around the same times), we probably don’t know when they’ll need MyPunchbowl so how do we know when to reach out to them?
This year we’ve mapped out our email marketing strategy for the entire year with dates, content, and calls to action. I’m really excited about our ability to look ahead and see how many emails we’ve planned and to work together as a team to execute this strategy.
But I have a feeling I’ll still probably ask myself, “Is it too much? Or not enough?”
I’d love to hear your thoughts!
