MyPunchbowl Gears Up for the Big Game

This post written by Stephanie Fader, Marketing & PR Manager

What a night! As I write this I’m breathing a sigh of relief as the act of writing this post is the last in a coordinated marketing effort that revolves around that “Big Game” two weeks from now that we’re not allowed to mention by name.

Yeah, that’s right. While everyone else was watching today’s division championship football games to see which teams are going to the Big Game, the MyPunchbowl team was watching to see which teams were going to be included in our newsletter that we purposefully decided to send when the second game ended. Deployed roughly 11 minutes following the end of game two, the focus of our January newsletter is Pittsburgh vs Arizona and how to plan your one-of-a-kind football party.

As our team worked together to put the finishing touches on the newsletter, I headed over to Twitter to see what was going on. Wow, were the fans tweeting tonight! First Arizona fans, then Pittsburgh fans. Of course I had to jump in and tell them about MyPunchbowl!

Our efforts didn’t stop there. Our resident party planning expert Penelope also wrote a party planning blog post about how to plan a one-of-a-kind football party. Then we updated our home page to reflect the Big Game (you’ll notice image and text). And we spread the word on Facebook.

Lastly, we are conducting a survey about the Big Game and we want your opinion! How are you going to celebrate the Big Game this year? Take our quick survey now and enter to win a $100 Amazon gift card.

All in all a very coordinated marketing effort around one of the biggest, if not the biggest, sporting events in the world. Phew.

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This entry was posted on January 18, 2009 at 11:24 pm and is filed under Marketing. Tagged: , , . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “MyPunchbowl Gears Up for the Big Game”

  1. Paul Young Says:
    January 19th, 2009 at 4:34 pm

    I was dismayed to see the names of the teams in the SuperBowl in the subject of the mpb email … i was still watching the Steelers / Ravens game on Tivo delay! What a bummer. Yes, I realize this is pretty kooky feedback but I figured I’d pass it along.

  2. Matt Says:
    January 19th, 2009 at 5:09 pm

    So sorry Paul. But you decided to watch the *Championship* game on Tivo?

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